So I heard that The Hunger Games would play indefinitely in cinemas until people stopped watching it. How a disappointment of a movie like that can stay in cinemas and still pull a crowd I can only accredit to brilliant advertising and marketing (of which are my passions, but to have them work for this sorry excuse for a movie pains me a little bit). … Continue reading The Hunger Games: A Tirade
Google is stepping up advertising for its Chrome browser. I first caught wind of Chrome advertising for Sydney back in February. Now, it seems Google is leveraging an “emotional” campaign in the U.S., emphasizing that “the web is what you make of it.” Mother Monster reaches out to her Little Monsters As one of the biggest stars in the world, Lady Gaga boasts 10.3 million … Continue reading Gaga for Chrome
I know this ad campaign came out last year, but I was abroad for nearly all of last year so I missed out on a good laugh–until now! “When it’s a #2…I look like #1.” Apparently, this limited edition of Huggies Little Movers Jeans Diapers was available in the U.S. from June through July 2010. They were first available in Israel in 2007 and enjoyed … Continue reading ‘I Poo in Blue’
Today is the official start of New York’s wider smoking bans in the city’s parks, beaches, boardwalks and pedestrian malls and plazas. Violators of the law could receive a $50 fine. This has prompted R.J. Reynolds Tobacco Co. to launch an advertising campaign to alert smokers of a smoke-free alternative, Camel Snus, which is a moist powder tobacco. The theme of the ads focus heavily on New … Continue reading RJR Battles Smoking Ban with Camel Snus
OFFBEAT CITY GIRL 