Google is stepping up advertising for its Chrome browser. I first caught wind of Chrome advertising for Sydney back in February. Now, it seems Google is leveraging an “emotional” campaign in the U.S., emphasizing that “the web is what you make of it.”
Mother Monster reaches out to her Little Monsters
As one of the biggest stars in the world, Lady Gaga boasts 10.3 million Twitter followers. Her highly anticipated ‘Born This Way’ album just hit stores worldwide yesterday. Using Chrome, her fans can stay connected with her and be stars, too–on the edge of glory.
A dad writes to his little girl
This spot certainly pulls at the heartstrings. Daniel Lee, a dad, begins writing to his daughter via gmail on Chrome since her birth. He documents every event and moment of her life so that she may one day read his letters.
Google reassures gay teens
This spot also tugs at the heart. An online community of support as well as stars, such as Lady Gaga and Anne Hathaway, comfort gay teens that life gets better; they’re not alone. Using Chrome, they can reach out to seek friendship and support.
OFFBEAT CITY GIRL 